Like all, we know Google is an American based multi-national company which is specialized in Internet-related products and services. These services include search, cloud computing, online advertising technologies, software, and hardware. In last year Google also launched own smartphone Google pixel.

Drop In The Google Profit

There are the reports by Alphabet that there is 27.7% drop in quarterly Google profit, as the company reported that $2.7 billion fine imposed on its Google unit by the EU as earlier announced by the company.

Google with a record 2.4-billion-euro ($2.7 billion) is hit by EU antitrust regulators last month for favoring its own shopping service, taking a threatening line in the one out of three probes of its dominance in smartphone operating systems and searches.

The company’s shares fell nearly 3% to $969 after the fine, which closed marginally up in regular trading on Monday. Through Monday’s close, the shares had gained nearly 26% this year.

There is about 21% to $26.01 billion revenue rose in the second quarter ended June 30 on a consolidated basis, according to Thomson Reuters I/B/E/S, beating the analysts’ average estimate of $25.65 billion,

Revenue was increased by high demand for advertising on mobile and the company’s popular video service YouTube.

Google’s ad income, which accounts for the lion’s share of its business, rose 18.4% to $22.67 billion.

From social media giant Facebook Inc. for advertising dollars, the company faces intensifying competition. The both companies together dominate the online ad market.

This year in net digital ad revenue worldwide Google is expected to generate about $73.75 billion, a 17.8% jump from a previous year, according to research firm e-marketer.

The advertiser pays only if a user clicks on ads in Paid clicks, which rose 52%. There is expected an increase of 35.2% on average Analysts, according to data and analytics firm FactSet. In the first quarter, Paid clicks increased 44%.

There is also an increase of 42.3% to $3.09 billion in Revenue from its Google’s other unit, which includes Play Store, Pixel smartphone, and cloud business.

There is also a down fall of the company’s net income which is $3.52 billion, or $5.01 per Class A and B share and Class C capital stock, as compared to the second quarter from $4.88 billion, or $7 per share, a previous year.

There are the expected earnings from the Analysts of $4.49 per share. In the first quarter, the company changed the method earnings reports, focusing on Generally Accepted Accounting Principles (GAAP) earnings instead of non-GAAP results.