Apple, a company founded by Steve Jobs, who dream of creating the brand and succeeded in crafting the Apple brand. The company which was established 40 years ago and launched its first iPhone in 20O7 has set the bar by which all the other phones would be measured. Apple became the first company and was the best thing since sliced bread creating the brand in smartphones and gadgets as initial times the status of people was set up by the car they own like Mercedes, Porsche, Audi, etc. But Steve Jobs invented the status and hoped that it will long live even after his death.
But if we see the graph of Apple’s sales, nothing is going on the right way as it is expected. It has been predicted that the new model, iPhone 7 will be not able to get a meaningful share of a market. In 2016, iPhone SE was launched which was a great product but still its sales didn’t get a good response. The main reason is that the design or features are not at its best as what expected. The analysts expect that the sales of their product will increase in 2017 when the new model of iPhone will release whose body is fully covered with glass and will sport AMOLED display.
Several predictions were made in past by a well-known KGI analyst Ming-Chi Kuo, who always provides accurate information related to iPhone products says that in a worst case scenario, 190 million iPhones will be sold in 2016, 3 million short of the 193 million units which were sold in 2014. And, secondly in a best case scenario, Apple will be selling 205 million handsets, which is still much lower as the analysts think that Apple will sell between 210 million and 230 million iPhones in 2016. It has been predicted by Kuo that among the top 5 list of Samsung, Apple, Huawei, Oppo, and Vivo, only the Apple company will see the fall in its shipments.
As Kuo stated,”While we believe the high-end smartphone market still has room for growth, the development of a newer, more innovative user experience is a prerequisite for growth.” He continued,” We believe only iPhone will see shipments fall YoY in 2016, for three reasons: (1) intensification of market competition; (2) time needed for commercialization of new user experience technologies; and (3) iPhone needs a makeover (e.g. form factor design) to keep attracting consumers.”
As if you talk about the crafting of iPhone 7 which somehow looks like iPhone6, but will be slightly thinner maybe because of removal of 3.5mm headphone jack and integration of lighter lighting port. The smartphone will not sport many attractive selling points. Hence, the phone features some good sides also like wireless charging, longer battery life, and a much better camera.
As the Kuo claims the traditional theory that it is the peak point for the company and the sales seem not to grow by this year.