Alcatel Pop Start: On Monday, Alcatel, a joint venture between Alcatel-Lucent of France and TCL Communication of China has commenced the launch of its upcoming phone, Pop Star in India at the price tag of Rs. 6,999. The particular smartphone is available in two color variants – Metal Gold and Metal Silver and is exclusively available.
The Pop Star is a variant of the Alcatel OneTouch Pop Star smartphone, which was launched last year at IFA.
Speaking about the Pop Star’s specifications, the handset features a 5-inch HD display screen aided with 720p with 160-degree wide viewing angle. On the hardware front, the smartphone packs a quad-core processor clocked at 1GHz, paired with 1GB RAM. The 8GB inbuilt storage is also integrated within the device with an expandable memory till 32GB via micro-SD card.
The handset is clubbed with an 8-megapixel rear camera along with LED flash and autofocus and a 5-megapixel front shooter for selfies. Running on Android 5.1 Lollipop operating system, Pop Star supports 4G, Wi-Fi 802.11 b/g/n, GPS, Bluetooth and Micro-USB 2.0 network connectivity.
On sensors front, the Pop Star assists accelerometer, ambient light sensor, and proximity sensor. Further on, it measures 142.5×71.5×8.6mm and packs 2000mAh removable battery with weighing around 145 gram.
On the launch of the Pop Star in India, Regional Director of Alcatel, Praveen Valecha said, “Pop Star is our fashionable yet affordable range of smartphones. We are very excited to launch this phone in partnership with Gadgets 360, and this is another step towards our recent e-commerce initiative to bring technologically advanced and stylish phones at affordable pricing.”
Moreover, Krishan Kalra, Alcatel India’s Head of E-commerce said that the company is focusing on expanding the smartphone range in the market, and Pop Star smartphone aimed to target those consumers who desire to get a budget-friendly phone with all best features.
On Company’s identity front, Alcatel is an international brand and was established in 2004. One Touch mobile and tablet series are the product range of the company. It mainly designs, develops, and markets the range of mobile and internet devices internationally. The company is famous for its OneTouch range of Android smartphones.